A 2025 study found that more than half the content being published online today is AI-generated. And that’s alarming. Because as genuinely useful as AI can be, we all know most of that content is slop, churned out without insight, creativity, or even human review. That makes it harder to find the articles and stories that actually matter, have a unique point of view, or are just worth reading.
Brand writing doesn’t have to be lifeless “content.” It can inform. It can inspire. It can amuse. It can draw connections between the world around us and the challenges within us. It can introduce us to brilliance. And it can show off what makes a brand unique.
Here’s some of my writing, all 100% human.
Carrot Fertility: Care for All
Case Study | All Turtles
Carrot provides access to personalized fertility care and family-building support, no matter what journey you’re on. Here’s how All Turtles has partnered with Carrot.
The Great AI Divide: Leaders Lean In, Workers Worry
Thought Leadership | mmhmm
We surveyed 1,000 knowledge workers to find out how they feel about AI in the workplace. We found a split between executives and individual contributors.
What a faraway galaxy taught us about working smarter
Humor | Airtime
How to celebrate your favorite franchise and level up your video skills at the same time? With obscure references and bad puns, of course!
Boost Productivity and Reset Your Day With a Brain Dump
Product Marketing | Evernote
Feeling anxious? Can’t focus? Calm the nonstop swirl of thoughts with a simple exercise that makes them easier to process and manage.
How the California Academy of Sciences Makes Discovery a Delight
Brand Journalism | Evernote
Innovative exhibits and citizen science bring people closer to nature. Take a peek behind the scenes and see how the California Academy of Sciences makes it happen.
Tracking Shades of Blue with Marta Spendowska
Product Marketing | Evernote
Abstract artist Marta Spendowska shares how Evernote centers her process, feeding her drive for creative organization in art and life.
Sean Jones: A Joyful Noise
Artist Profile | JazzTimes magazine
With a new album, a dream gig, and a solid teaching post, trumpet phenom Sean Jones is loving life—and helping audiences love it, too.
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