In Conversation
Interviews and documentary work for brands
For:
mmhmm, Evernote
2019–2025
It’s easy to see why many people prefer video and podcasts to the printed word. Who doesn’t enjoy hearing a good story, or seeing the face behind the ideas? It’s more personal, more interactive, and helps creators and consumers feel more connected with each other.
Some of my favorite content to watch or listen to — and certainly to create — emerges when an expert with real insight sits down with an interviewer who cares. When the conversation transcends stock questions and answers, digging a little deeper to reveal something new. And when something said in minute 2 comes back in minute 22, taking on new layers of context and meaning.
Tatiana Kolovou
Authenticity matters whenever people communicate, but it’s especially challenging when meeting virtually. When we get it right, understanding, agreement, and progress all become easier. That’s what the mmhmm brand was all about.
For mmhmm’s Remote Works virtual conference, I sat down with Tatiana Kolovou of Indiana University’s Kelley School of Business to discover how to bring more personality and energy into our virtual communication. Her advice is invaluable and easy to apply.
California Academy of Sciences
This video for Evernote was part of a multichannel customer story. But instead of focusing on the app, we focused on the customer’s mission and why it matters. It was part of a philosophy I instilled that every piece of content had to be worth the viewer’s time and deliver value beyond brand, building resonance and establishing our POV as a brand for good.
Jay Acunzo
Communication is a success when your audience is moved to action. And according to speaking and storytelling coach Jay Acunzo, making people act begins with making them care. I sat down with Jay to crack the code in this webinar for mmhmm.
The insight behind this content was that using an app effectively is more than knowing what button to press — it’s also about the underlying human skills you want the app to amplify. The stronger your skills, the more you can do with them.
What do these three videos have in common? They were all made for brands, but they weren’t about the brands. There’s no sales pitch in any of them. Instead, they were about the values that animated those brands and motivated their customers — the drive to be better, to think bigger, and to do something great.
